Every time I sit down to write or blog (here, on my “professional” site, personal stuff, fiction), I have a huge decision to make.
Which voice will I use today?
It’s easier when I write for clients — the voice is pre-determined (by said clients or by me in collaboration with them) before I even open Word. But when it’s me writing?
I want to be earnest, sincere, thoughtful, and honest, with emotional, vulnerable posts. (like Aidan)
I want to be goofy, silly, and self-deprecating, with silly humor and lots of well-placed GIFs.
I want to be relatable and helpful, someone people go to for advice and encouragement.
I want to be authoritative and “straight-up, no bullshit,” posting “get your shit together” rants and diatribes that get people to take action.
I want to be philosophical and whimsical, sharing simple yet deep thoughts about gratitude and finding beauty in everyday things.
I can “do” all these voices, but I wouldn’t say I use one more adeptly or one comes easier than others. Whatever voice I use depends on the day, the subject, my mood, what else I’ve read that day/about that topic, and a thousand other factors.
Sometimes I adopt one voice and use it well. Sometimes I try to use several voices at once and it’s a big fucking mess. Sometimes I don’t really pick a voice at all and it’s a big bland mess.
Would this blog be stronger if I picked one stance and stuck with it? Probably. Would it also be way harder to update and maintain if I had to force myself into a certain mindset for every post? Most definitely.
Is it hard for everyone? When you write a post, an email, an Instagram or Facebook update, a short story, a journal entry, anything, do you spend time deciding “what persona should I use?” Did you make a conscious choice, when you write in certain capacities, to use a certain voice, regardless of what you may feel like writing on that day? How do you decide which voice is the right one to cultivate — for you/your brand, if you feel you have one?